Noah Morris started as a regular Minecraft content creator making around $100 a month. Today, he’s managing over 20 faceless YouTube channels, earning up to $200,000 per month. The best part? He only works one day a week! His secret? YouTube automation and faceless channels. Noah’s story shows that anyone with the right approach can tap into this opportunity and build a profitable YouTube empire. Here’s a deep dive into how he does it—and how you can too.
The Power of Faceless Channels
Faceless YouTube channels are exactly what they sound like—channels where you never appear on camera. This model lets you create videos anonymously, with most of the content generated by a team you can eventually outsource. For Noah, it’s been a game-changer. By finding profitable niches and targeting American audiences, he’s been able to boost his earnings dramatically. American viewers, in particular, tend to generate higher RPMs (revenue per thousand views), sometimes as high as $14 to $15 per 1,000 views.
A great example is Noah’s channel “Court Cases.” One video cost him just $250 to produce, yet it brought in an incredible $20,000 in revenue. And during the last quarter of the year, his channels earned nearly $500,000 in AdSense revenue. The potential is massive if you know how to play the game.
How to Find Profitable Niches
One of the most critical steps in launching a successful YouTube channel is picking the right niche. Noah’s process for discovering untapped markets is simple yet effective:
- Research Using YouTube Incognito: By refreshing his YouTube homepage in incognito mode, Noah can see what’s trending without his personalized recommendations. He uses this to identify rising channels and popular content.
- Use Keywords to Explore Trends: Noah inputs random keywords like “basketball” and checks out the most viewed videos for the current month. Using tools like VidIQ, he examines channels with lots of views but few subscribers. Channels with high views and low subscribers often mean they’re new and gaining traction—an ideal opportunity.
- Identify Market Gaps: If Noah spots a few channels consistently getting more than 200,000 views per video and they’re relatively new, it signals a gap in the market. This is where he jumps in and claims the space.
Emulate Success, Don’t Reinvent the Wheel
Once you’ve identified a niche, the next step is to study successful channels in that space. Noah advises looking at competitors to understand what works. He did this with his “Court Cases” channel by studying the popular YouTube channel “Courtroom” and content from A&E. He then focused on topics that performed well in the past but hadn’t been covered by his competitors recently.
Noah’s advice? Don’t make emotional decisions about your content. Use data from what’s already working. When you see trends rising, jump on them—just like he did by incorporating content related to the Jeffrey Dahmer case at the height of its popularity.
Start Small: Learn Before You Outsource
Many people think they need to hire a full team right from the start. Noah disagrees. He recommends starting small and doing the work yourself in the beginning. Scriptwriting, video editing, and even voiceovers can all be done on your own with basic tools, and you can use AI for the voiceovers if needed.
By handling everything yourself early on, you’ll gain valuable experience. Once you break even or start turning a profit, then you can outsource. This hands-on approach not only keeps costs low but helps you stay connected to the process, making it easier to communicate with your team later.
Building a Team: Outsource Work, Outsource Passion
Once your channel starts generating revenue, you can build out a team. According to Noah, one of the most important things you can do when hiring is to find people who are genuinely passionate about the niche you’re covering.
- Scriptwriters: Noah prefers hiring passionate writers who may not be experts in YouTube retention but are genuinely excited about the topic. Passion can’t be taught, but writing for retention can.
- Voiceover Artists: The voice should match the content. A crime channel might need a deep, authoritative voice, while a gossip channel would benefit from a lively, higher-pitched voice.
- Video Editors: The key here is finding someone who understands retention-based editing. They need to know how to keep viewers engaged with smart storytelling and the right clips.
For thumbnails, Noah suggests doing them yourself initially. Over time, you’ll learn what designs work best, and then you can hand over the creative process to a designer once your channel gains traction.
Retention Is King
One of Noah’s biggest secrets to success is audience retention. The longer people watch your videos, the better your channel performs. While editing tricks can help, understanding your audience’s interests is even more critical. Noah recommends studying competitors to see what engages viewers. Check out the comments on popular videos, and look at YouTube’s relative retention graph, which shows when viewers stay engaged and when they drop off.
By keeping a close eye on these patterns, you’ll be able to create content that holds attention and keeps viewers coming back for more.
How Much Can You Really Make?
So how much can you actually earn with faceless YouTube channels? Noah’s numbers speak for themselves. In November of last year, his channels generated around $200,000 in YouTube AdSense revenue. For beginners, it may take some time to reach that level. Noah estimates it could take around 12 videos to break even, with each video costing around $100 to produce. Beginners should expect to invest about $3,500 before seeing a return.
Final Thoughts: Start Small, Scale Big
Noah Morris has cracked the code for making big money on YouTube, but his journey started small. By finding profitable niches, learning the craft, and gradually building out a team, he’s been able to scale his operation into a seven-figure business—all while working just one day a week.
The takeaway? Start small, stay consistent, and let data guide your decisions. If you follow these steps, you too could find yourself earning serious money with faceless YouTube channels.
for more info , check out the resources : https://www.youtube.com/watch?v=ZUHsAlKcMOM
VidIQ is a powerful YouTube optimization tool designed to help creators grow their channels by offering insights into keywords, video performance, and competitor analysis. It provides valuable metrics like search volume, competition scores, and engagement stats, helping you discover trending content, boost your visibility, and improve your ranking on YouTube.
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